Archive for the ‘The Offer’ Category

How to Construct an Irresistible Offer

By Ben Hart

If you have no competitor, and you are selling a product that’s in high demand, you can charge almost whatever you want. Hence the $6 bucket of popcorn at the movie theater.

The theater has a captive audience (and won’t let you bring in your own popcorn). People get hungry. They will pay almost anything for the popcorn.

Most businesses don’t have that luxury. They don’t have a captive audience of very hungry people who will pay almost anything to buy some stale popcorn.

Most business have competition.

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